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DPCI 97/4/782 is a collaborative project between Gail Heidel and
Jennifer Rogers made possible through the assistance of Brandis
L. Meyer, Buyer of Men's Woven Tops from Target Corporation.
The project exists in three parts: A 2006
performance at the Weisman Art Museum and installation of the
performance artifacts at the Boiler Room, Minneapolis, MN. In
2007, a video adaptation of the piece, Deconstructing DPCI
97/4/782, was screened at the Beijing Film Academy, Beijing,
China.
The project consists of tracking the
supply chain of a ready-made garment from conception to the
moment it reaches the consumer. By using an everyday object and
re-contextualizing it, the status of the garment changes from
the ordinary to the extraordinary. At the same time, awareness
is brought to the manufacturing processes and making public an
event that is inevitably private.
The following script was read by announcer
Timothy J. Barnes during the fashion show at the Weisman Art
Museum, Minneapolis, MN. The model, Maggy Collin, dropped
factual signs while she walked the catwalk.
Script: And now Ladies and Gentleman we
have Maggy Collin wearing the Manhasset Brown Plaid shirt from
Target’s Specific Impression Line DPCI 97/4/ 782. Making the
ordinary, extraordinary. This impression set November week 2
2005 in One thousand five hundred and two Target stores. This
pattern was designed December week 2. 48 weeks out Target
designers get the assignment to design a print - here in the
Minneapolis headquarters from the buyer. December week 4 through
December week 5: the pattern moved into development. Fabric was
woven in Ningbo, China at the Sunrise Textile Company starting
on 6/12/06. Garment was cut and sewn at the Smart Shirts
Limited, in Hong Kong starting 7/24. Product was shipped from
the factory on 10/2. It arrived in the US, 15 days later on
10/17. Sorted at the US port and cleared customs by 10/24.
Trucks from US port to Target Distribution Center in 9 days
arriving at the farthest distribution center by 11/2. Sorted at
the distribution center and trucked to stores within 7 to 20
days. Final date of arrival in Minneapolis is 11/9. Hitting the
FLOOR PAD on November week 2. And the Weisman catwalk November
week 5. Thank you & good night. |
